The content made available via this platform is not broadcast quality. ![]() “The relationship with Bet 365 allows registered users with an active account to stream the match for live betting purposes. In the UK, an agreement between the AFC and commercial or free-to-air broadcasters could not be reached. Nikolaus von Doetinchem, executive vice president of media for Lagardere Sports, which broker rights deals for tournaments including the Asia Cup, said: “For the 2019 Asian Cup, we have negotiated deals with multiple television broadcasters across the globe. ![]() Impressions via the Asia Cup’s social channels showed significant growth during this year’s championship, which was held in the United Arab Emirates (UAE) between 5th January and 1st February.Īccording to the report, the AFC sold its broadcast rights to betting companies who offered digital streams for the tournament, which saw fellow Muslim nation Qatar defeat Japan 3-1 to win its maiden Asia Cup title. It is standard industry practice for most major rights holders to distribute content on similar platforms.”Ī record 836.6 million fans engaged with the Asian Football Confederation’s (AFC) digital platforms during this year’s Asia Cup, according to the tournament’s organisers. Nikolaus von Doetinchem, executive vice president of media for Lagardere Sports, which broker rights deals for tournaments including the Asia Cup, said: “For the 2019 Asian Cup, we have negotiated deals with multiple television broadcasters across the globe. The AFC’s tournament figures were announced followed a report by the Associated Press (AP) at the weekend, which claims that Qatari viewers based in the UK had to subscribe to betting sites to view the tournament – despite Islamic faith prohibiting gambling.Īccording to the report, the AFC sold its broadcast rights to betting companies who offered digital streams for the tournament, which saw fellow Muslim nation Qatar defeat Japan 3-1 to win its maiden Asian Cup title. “Our ambition with every competition is to improve on the legacy from the last edition and the hundreds of millions engaged by the world-class football on display exemplifies the undeniable rise and progress of Asian football.” “The consumer patterns of today’s football fans continue to shift rapidly, and the AFC’s digital offerings have been significantly enhanced to meet the demands of our passionate fans,” said Dato’ Windsor John, AFC general secretary. ![]() ![]() On Twitter, 106.5 million impressions were recorded compared to three million four years ago while Weibo, the Chinese social platform, achieved more than 50 million impressions. Instagram demonstrated the greatest leap with 132.4 million fans engaging with the tournament via the platform compared to one million during the previous instalment.ĪFC.com, which was remodelled a month before the tournament began, drew more than 30.9 million page views, while the AFC YouTube channel also attracted more than 700,000 hours of viewership. Impressions via the Asian Cup’s social channels showed significant growth during this year’s championship, which was held in the United Arab Emirates (UAE) between 5th January and 1st February.Īmong its most prominent, Facebook recorded 169.4 million engagements – 15 times more than the 11 million attracted four years ago. The number of digital interactions during the international soccer tournament represent almost double the 434 million TV viewers recorded during the 2015 edition held in Australia. A record 836.6 million fans engaged with the Asian Football Confederation’s (AFC) digital platforms during this year’s Asian Cup, according to the tournament’s organisers.
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